Wednesday 11 May 2011

Fashion a soul

My dear friends,

Sorry for the short period of silence! Things have been rather busy on the styling side of things recently , which you can read all about over at http://frankiemurraystyling.blogspot.com.

And now for something completely different...

A little while ago I was contacted by the lovely people over at the IOU Project, and I was instantly captivated by what they are doing. Watch this short video to see what I mean:



Quite something, isn't it? A very wonderful idea that makes total sense. There is no reason why fashion can't be ethical, and why everyone involved shouldn't be rewarded for their hard work equally.

While moral fashion is all well and good, after watching this video I had one question on my mind - are the clothes actually nice? Well, you can see for yourself!






Pretty cute, don't you think? Not only that, but the site allows you to see "the story" behind each individual item, documenting how it came to be and how was involved in its creation. Not many shops can tell you that!

To find out more about the project or to browse their wonderful wares, head over to the IOU Project website right now and enjoy!

Much love,

Frankie
Swell Vintage

x

3 comments:

Couture Carrie said...

My dear friends,

Sorry for the short period of silence! Things have been rather busy on the styling side of things recently , which you can read all about over at http://frankiemurraystyling.blogspot.com.

And now for something completely different...


A little while ago I was contacted by the lovely people over at the IOU Project, and I was instantly captivated by what they are doing. Watch this short video to see what I mean:



Quite something, isn't it? A very wonderful idea that makes total sense. There is no reason why fashion can't be ethical, and why everyone involved shouldn't be rewarded for their hard work equally.

While moral fashion is all well and good, after watching this video I had one question on my mind - are the clothes actually nice? Well, you can see for yourself!






Pretty cute, don't you think? Not only that, but the site allows you to see "the story" behind each individual item, documenting how it came to be and how was involved in its creation. Not many shops can tell you that!

To find out more about the project or to browse their wonderful wares, head over to the IOU Project website right now and enjoy!

Much love,

Frankie
Swell Vintage

x

Fisforfresh said...

My dear friends,

Sorry for the short period of silence! Things have been rather busy on the styling side of things recently , which you can read all about over at http://frankiemurraystyling.blogspot.com.

And now for something completely different...


A little while ago I was contacted by the lovely people over at the IOU Project, and I was instantly captivated by what they are doing. Watch this short video to see what I mean:



Quite something, isn't it? A very wonderful idea that makes total sense. There is no reason why fashion can't be ethical, and why everyone involved shouldn't be rewarded for their hard work equally.

While moral fashion is all well and good, after watching this video I had one question on my mind - are the clothes actually nice? Well, you can see for yourself!






Pretty cute, don't you think? Not only that, but the site allows you to see "the story" behind each individual item, documenting how it came to be and how was involved in its creation. Not many shops can tell you that!

To find out more about the project or to browse their wonderful wares, head over to the IOU Project website right now and enjoy!

Much love,

Frankie
Swell Vintage

x

Emily said...

My dear friends,

Sorry for the short period of silence! Things have been rather busy on the styling side of things recently , which you can read all about over at http://frankiemurraystyling.blogspot.com.

And now for something completely different...


A little while ago I was contacted by the lovely people over at the IOU Project, and I was instantly captivated by what they are doing. Watch this short video to see what I mean:



Quite something, isn't it? A very wonderful idea that makes total sense. There is no reason why fashion can't be ethical, and why everyone involved shouldn't be rewarded for their hard work equally.

While moral fashion is all well and good, after watching this video I had one question on my mind - are the clothes actually nice? Well, you can see for yourself!






Pretty cute, don't you think? Not only that, but the site allows you to see "the story" behind each individual item, documenting how it came to be and how was involved in its creation. Not many shops can tell you that!

To find out more about the project or to browse their wonderful wares, head over to the IOU Project website right now and enjoy!

Much love,

Frankie
Swell Vintage

x