Friday, 7 October 2011
Fashion foresight with Stylesight
A little while ago I attended the International Jewellery London (IJL) event with my good friend Nik Thakkar to hear a talk on fashion forecasting. For those of you not in the know (I must confess I knew very little before attending), fashion forecasting is the process by which future trends are predicted so that the fashion houses we all know and love can anticipate the sorts of looks and styles that we consumers will want to buy in the future.
If you're anything like me, you're probably wondering how the hell they do this. How can someone predict what will be possible in the future?! Using witchcraft involving Mystic Meg and her crystal ball, perhaps? Well, it turns out there's a much easier and less satanic way of doing this.
Stylesight is a very clever online service that does all of the hardwork for you. They are constantly researching trends and styles in order to provide concise forecasting and reporting relevant to industry timelines seasons ahead of time. In their own words, "Color Premiere, Megatrends, and Design Developments forecast the upcoming seasons' colour, trend direction, materials, and shapes and silhouettes. Our trend boards provide thorough and insightful analysis of designer collections for each major season, deciphering the core messages by categories such as color, theme and a spectrum of key items from a conglomerate of images."
As a jewellery designer and fashion stylist, this is an incredibly useful tool for me. I found the Stylesight talk at IJL absolutely fascinating, and within 10 minutes of listening I was full briefed on future jewellery trends. In fact, here's a sneaky peak just for you!
If you are serious about working in any kind of fashion design capacity and want to stay ahead of the game, I highly recommend Stylesight. To quote the good folks themselves, they use "state of the art technology is easy to use and makes the tedious work of fashion research simple, immediate and enjoyable". And isn't that what we all want in life - work made fun and easy?!